Lore is an effort to bring all the Indian art forms and techniques under one roof. India has one of the richest handloom industries. With our fast paced digital age, our techniques of production are loosing their identity which comes solely by the process by which they are created by hand. The artisans and weavers are facing a tough time to compete with technology. We are very lucky to have a huge gamut of handlooms being produced in our country, each state specialising in their own specific ones. 

However there is no common platform for all of them to be available at the same time. Lore is an effort to bring all of these techniques under one roof.